YAP Marketing OS
Ten modules. Zero SaaS dependencies. One marketing team that finally has everything in one place.
- Client:
- YAP Pakistan
- Industry:
- Fintech · Marketing Operations
- Timeline:
- 16 weeks
- Status:
- LIVE
Twelve tools. No single source of truth.
YAP’s marketing team was running campaigns across Meta, Google, and TikTok using one tool, tracking content in Notion, managing partnerships in spreadsheets, monitoring reviews manually, and budgeting in yet another spreadsheet. Every Monday morning started with a 90-minute sync meeting just to figure out what happened last week. The tools didn’t talk to each other, the data was always stale, and half the team’s time was spent moving information between platforms instead of doing marketing.
- Campaign performance scattered across Meta, Google, and TikTok dashboards — no unified view
- Content calendar in Notion with no approval workflow or publishing integration
- Partnership tracking in spreadsheets — no activity history, no health scoring
- App store reviews monitored manually with no sentiment analysis or response workflow
- Budget tracking in Excel with no forecasting or spend-rate visibility
- No AI assistance — every brief, caption, and analysis written from scratch
The entire marketing operation. One platform. AI-native.
We built a complete marketing operating system with ten integrated modules, real-time collaboration, and an AI copilot that actually knows the team’s data. Every module connects to every other — a campaign links to its content, its budget line, its growth metrics, and its partnership deliverables. The AI copilot can search across all of it and draft content grounded in real data, not templates.
Content Calendar
Four view modes (month, timeline, Kanban, list), drag-and-drop scheduling, approval workflows, platform previews, version history, and AI-powered caption suggestions.
Campaign Tracker
Unified dashboard for Meta, Google, and TikTok ad performance. Creative-level insights, spend tracking, and AI-suggested optimizations.
Growth Tracker
Daily snapshots, funnel analytics, cohort matrices, source attribution. AI-generated plain-English summaries of what’s happening and why.
Partnership Tracker
Visual pipeline from outreach through delivery. Activity timelines, deliverables, health scores, and AI-drafted outreach communications.
Reviews Monitor
App Store, Google Play, and review platforms in one inbox. Sentiment analysis, theme clustering, AI-drafted responses, automatic escalation on negative spikes.
Social Followers
Multi-platform tracking with growth charts, milestone markers, and automatic sync from Meta, TikTok, LinkedIn, and Instagram.
Budget Tracker
Spending by category, vendor management, receipt tracking, approval workflows, and AI-powered forecasts.
Task Manager
Kanban boards, sub-tasks, dependencies, cycles, templates, timeline Gantt — cross-linked with content calendar and campaigns.
AI Copilot
Claude-powered assistant with tool use and conversation memory. Searches across all modules, drafts content, creates records — every mutation gated behind user confirmation.
Team Feed
Company-wide announcements, threaded discussions, reactions, file sharing, and @mentions with real-time updates via WebSockets.
What changed on Monday morning.
Braze, Iterable, Hootsuite, Notion, and eight other tools consolidated into one platform.
Every module integrated — content links to campaigns links to budget links to growth.
Zero third-party SaaS subscriptions. The only external cost is the Anthropic API for AI features.
Copilot, inline Ask AI, semantic search, daily briefs, weekly summaries, sentiment analysis, draft generation.
— Client Name, Role at YAP Pakistan“Placeholder — awaiting client approval for a testimonial from YAP Pakistan marketing leadership.”