YAP Marketing OS
Ten modules. Zero SaaS dependencies. One marketing team that finally has everything in one place.
- timeline 16 weeks
- year 2026
- Live in production
YAP Pakistan is a fintech company whose marketing team was spread across Braze, Iterable, Hootsuite, Notion, Google Sheets, and a dozen other tools. We built a ten-module marketing operating system from scratch, covering content, campaigns, growth, partnerships, reviews, social, budget, and an AI copilot, with zero third-party SaaS dependencies.
Twelve tools. No single source of truth.
YAP’s marketing team ran campaigns across Meta, Google, and TikTok in one tool, tracked content in Notion, managed partnerships in spreadsheets, monitored reviews by hand, and budgeted in yet another spreadsheet. Every Monday started with a 90-minute sync just to work out what happened last week. The tools did not talk to each other, the data was always stale, and half the team’s time went to moving information between platforms instead of doing marketing.
- Campaign performance scattered across Meta, Google, and TikTok dashboards with no unified view
- Content calendar in Notion, with no approval workflow or publishing integration
- Partnership tracking in spreadsheets: no activity history, no health scoring
- App store reviews monitored by hand, with no sentiment analysis or response workflow
- Budget tracking in Excel, with no forecasting or spend-rate visibility
- No AI assistance: every brief, caption, and analysis written from scratch
The entire marketing operation. One platform. AI-native.
We built a complete marketing operating system with ten integrated modules, real-time collaboration, and an AI copilot that actually knows the team’s data. Every module connects to every other: a campaign links to its content, its budget line, its growth metrics, and its partnership deliverables. The copilot searches across all of it and drafts content grounded in real data, not templates.
Content Calendar
01Four view modes (month, timeline, Kanban, list), drag-and-drop scheduling, approval workflows, platform previews, version history, and AI caption suggestions.
Campaign Tracker
02Unified dashboard for Meta, Google, and TikTok ad performance. Creative-level insights, spend tracking, and AI-suggested optimizations.
Growth Tracker
03Daily snapshots, funnel analytics, cohort matrices, and source attribution. AI-generated plain-English summaries of what is happening and why.
Partnership Tracker
04Visual pipeline from outreach through delivery. Activity timelines, deliverables, health scores, and AI-drafted outreach communications.
Reviews Monitor
05App Store, Google Play, and review platforms in one inbox. Sentiment analysis, theme clustering, AI-drafted responses, and automatic escalation on negative spikes.
Social Followers
06Multi-platform tracking with growth charts, milestone markers, and automatic sync from Meta, TikTok, LinkedIn, and Instagram.
Budget Tracker
07Spending by category, vendor management, receipt tracking, approval workflows, and AI-powered forecasts.
Task Manager
08Kanban boards, sub-tasks, dependencies, cycles, templates, and a timeline Gantt, cross-linked with the content calendar and campaigns.
AI Copilot
09Claude-powered assistant with tool use and conversation memory. It searches across all modules, drafts content, and creates records, with every mutation gated behind user confirmation.
Team Feed
10Company-wide announcements, threaded discussions, reactions, file sharing, and @mentions with real-time updates over WebSockets.
What changed on Monday morning.
- 12+
- SaaS tools replaced
- 10
- Modules shipped
- 0
- External dependencies
- 7+
- AI features
Braze, Iterable, Hootsuite, Notion, and eight other tools consolidated into one platform.
Every module integrated: content links to campaigns, campaigns to budget, budget to growth.
Zero third-party SaaS subscriptions. The only external cost is the Anthropic API for AI features.
Copilot, inline Ask AI, semantic search, daily briefs, weekly summaries, sentiment analysis, and draft generation.
- Next.js
- tRPC
- Drizzle ORM
- PostgreSQL
- pgvector
- Anthropic API
- WebSockets
- pg-boss
Let's build what's next.
Tell us where technology is holding you back, or where you want it to take you. A partner replies within two business days with a considered answer. And if we are not the right fit, we will say so and point you in a better direction.